09
Corporate NonsenseWhy Your Return-to-Office Policy Needs a Remote Working Group
The office is essential for collaboration. The committee proving this will meet on Teams.
THE COMPLETE PAPER TRAIL
All articles.
Every bad idea, in one convenient place. Due diligence ends here.
10
Terrible Business IdeasThe Restaurant Where Customers Bring Their Own Food
All the atmosphere of eating out. Almost none of the responsibility for providing dinner.
11
Side Hustles Nobody Asked ForHow to Monetise Your Out-of-Office Reply
Your absence is an underperforming media asset. It is time to put it to work.
12
Marketing CrimesHow to Turn a Minor Product Update Into a Historic Brand Moment
You moved a button. Now move the industry.
13
Founder WisdomIf Customers Won’t Pay, You’re Probably Ahead of Your Time
A practical guide to interpreting an empty checkout as evidence of exceptional vision.
14
Products That Shouldn’t ExistThe Smart Mug That Requires a Software Licence
Your tea was working perfectly. We have addressed that.
01
Corporate NonsenseWhy Every Problem Needs a New Dashboard
Your business isn’t failing. You’re simply not visualising the failure in enough colours.
02
Corporate NonsenseHow to Turn a 10-Minute Chat Into a 60-Minute Meeting
A practical framework for ensuring no simple question goes insufficiently attended.
03
Corporate NonsenseThe Executive Guide to Saying “Let’s Circle Back”
Move the conversation forward by returning it to precisely where it started.
04
Founder WisdomHow to Become a Thought Leader Without Having Any Thoughts
Originality is a barrier to scale. Here’s how to remove it from your personal brand.
05
Marketing CrimesWhy Every Cafe Should Launch Its Own Cryptocurrency
Your customers wanted a flat white. What they needed was exposure to a volatile digital asset.
06
Terrible Business IdeasUber, But for Moving Your Wheelie Bin
The last twelve metres of the waste journey are ripe for disruption.
07
Side Hustles Nobody Asked ForSeven Businesses You Can Start With £10 and Absolutely No Competitive Advantage
Low barriers to entry. Even lower barriers to everyone else entering immediately afterwards.
08
Products That Shouldn’t ExistThe Subscription Box for Things You Already Own
Rediscover the things in your house. By paying someone to send them back to you.