Uber, But for Moving Your Wheelie Bin

Every week, millions of households move a wheelie bin from one part of their property to a slightly different part. It is repetitive, inconvenient and generally completed without venture capital. That ends now.

Introducing Kerb: the on-demand platform connecting bin owners with independent bin relocation partners. Think of it as a logistics company, provided nobody asks about the distance.

Define the problem expansively

The average customer may spend forty seconds taking the bin out. Do not present this number on its own. Multiply it by fifty-two weeks, then by every household in the country. Your pitch deck now describes a national productivity crisis.

Exclude the time customers spend booking the service, checking the tracking map and messaging the driver to explain which of the two green bins they meant. Those are engagement metrics.

Build a premium experience

The standard service moves the bin to the kerb. Kerb Plus brings it back. Kerb Executive includes a photograph of the bin at its destination and a short note confirming it arrived safely.

During peak collection hours, introduce surge pricing. Thursday at 6.45am should feel less like rubbish day and more like trying to leave a music festival.

Think carefully about unit economics

A customer pays £2. The partner receives £1.80. Payment processing, support and insurance cost something you have not yet worked out. This is fine. You are prioritising growth.

Investors may ask how the business becomes profitable. Explain that route density improves at scale. Avoid mentioning that the local council already operates a fairly dense route for precisely this purpose.

Build the moat

Your strongest competitor is a neighbour who is already outside. Differentiate through technology: a real-time map, bin status notifications and a rating system in which both parties award five stars to avoid an awkward conversation.

After six months, expand into recycling. This doubles your addressable market, except in streets where the same person can move both bins at once. Those streets are not representative of your core demographic.

The exit strategy is simple. Sell the company to a larger platform before anyone notices that the total service area is the distance between a garage and a pavement.