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Corporate NonsenseWhy Your Return-to-Office Policy Needs a Remote Working Group
The office is essential for collaboration. The committee proving this will meet on Teams.
THE COST OF DOING BUSINESS, BADLY.ISSUE 001 / OCTOBER 2026
THE BIG IDEACorporate Nonsense
Why Every Problem Needs a New Dashboard
Your business isn’t failing. You’re simply not visualising the failure in enough colours.
Read the full analysis
MORE VISIBILITY. SAME PROBLEM.Fresh thinking. Poor judgement.
View all articles10
Terrible Business IdeasThe Restaurant Where Customers Bring Their Own Food
All the atmosphere of eating out. Almost none of the responsibility for providing dinner.
11
Side Hustles Nobody Asked ForHow to Monetise Your Out-of-Office Reply
Your absence is an underperforming media asset. It is time to put it to work.
THE BOARD’S POSITION
“If at first you don’t succeed,
redefine what success looks like.”
The departments
01DEPARTMENT
Corporate Nonsense
Meetings, management and the considerable business of looking busy.
Why Your Return-to-Office Policy Needs a Remote Working GroupExplore the department02DEPARTMENT
Terrible Business Ideas
A gap in the market. Occasionally for a reason.
The Restaurant Where Customers Bring Their Own FoodExplore the department03DEPARTMENT
Side Hustles Nobody Asked For
Turn your free time into a second, less successful job.
How to Monetise Your Out-of-Office ReplyExplore the department04DEPARTMENT
Marketing Crimes
Because being talked about is apparently the same as being liked.
How to Turn a Minor Product Update Into a Historic Brand MomentExplore the department05DEPARTMENT
Founder Wisdom
Big visions. Small margins. No further questions.
If Customers Won’t Pay, You’re Probably Ahead of Your TimeExplore the department06DEPARTMENT
Products That Shouldn’t Exist
Solutions in determined pursuit of a problem.
The Smart Mug That Requires a Software LicenceExplore the department